Saturday, June 9, 2007

Renee ~ Innovative Fragrances



The reward of following your dream


What would it take for you to leave behind the comforts, prestige and paycheck of a high profile, highly successful career and follow your heart with no guarantee that you'd ever be successful? Renee Griffith, founder and owner of Renée Innovative Fragrances took such a leap of faith and has landed in a unique circle of perfume entrepreneurs with an established clientele of devoted followers.

It all began after a romantic holiday to Bali with her finance. Each evening as they would walk back to their room Renee noticed a small white tuberose blossom imparting a scent like nothing she had ever experienced before. Taking a single blossom and placing it on her pillow, the humidity and warmth of the air released this fragrance filling the room. Renee know from that moment that she must create this special scent for her wedding day. It is still a closely guarded secret and is not part of her collection available for the public. It calls forth a very personal and intimate memory of her wedding day. As a memento of this special occasion, she custom blended her wedding fragrance which she decanted into antique vials that were presented in handmade boxes as gifts. The response was overwhelming and Renée realized that women were captivated by inspired scents they could personally relate to.

Women who wear these fragrances are looking for something classic, but unusual and not a copy of a mass-marketed scent worn by millions. They want to say, "This is my fragrance. Not something that everyone else wears." Endless experiments in her Melbourne kitchen evolved into a self-named boutique collection of perfume, body lotions, soaps and scented candles.

Mediterranean Lily, my favorite of her seven fragrances, is a bouquet of soft white blooms of waterlilies, lys blanc, gardenias and jasmine are interlaced with the freshness of Italian bergamot and the sensuality of sandalwood. I'm definitely getting a picture of walking in a Mediterranean garden on a sunny day when the warm summer breeze carries the scent of wild flowers through the air. Sophisticated and elegant! Super feminine. I wore this to lunch with friend recently and her response was, "Where you just on tropical vacation...you smell go good." The thing I like best about this fragrance...it's not overpowering and does not scream LILY!! It's perfectly blended and lasts for hours. Following is additional information about each fragrance. Source is from Renée's website:


  • Amber Seductive and sensual, Amber combines notes of earthy vetiver, musk and tolu with tea, ginger, cardamom and lime leaves for a rich, warm scent that is truly exotic and intensely captivating.

  • L'eau L'eau is the French word for Water. Sheer, clean and soft it’s a dreamy, soothing scent as pure as fresh spring water and ethereal as crystalline mountain air beckoning you to breathe it. Green leaves, air and water are sprinkled with nutmeg, spearmint and basil and cool mint resting on delicate rose and violet feuilles and dewy oakmoss gives a subtle “anytime” scent that is sparklingly refreshing.

  • Mediterranean Lily A sublime bounty of soft white blooms of waterlilies, lys blanc, gardenias and jasmine are interlaced with the freshness of italian bergamot and the sensuality of sandalwood transporting you to a magical Mediterranean garden on a sunny day when the warm summer breeze carries the scent of wild flowers through the air. Sophisticated and elegant, super feminine.

  • Snowpeach Dreamily delicious, Snowpeach is a luscious, mouth-watering blend of ripe peaches combined with notes of green leaves, delicate orange blossom. Zesty white grapefruit adds a hint of sparkle while seductive undertones of mulberry, hyacinth and musk emerge to further tantalize the senses.

  • Tuberose An exotic white floral of alluring and intoxicating tuberose flowers combined with freshness of bergamot, sweet orange blossom, seductive ylang ylang are laced with sensual undertones of musk, amber, moss and vanilla.

  • Musk Fresh top notes of Italian bergamot, french lavender and sweet orange are blended with exotic spice and the freshness of woody rose de mai, but the real character of the fragrance lies in the base which embodies the warmth and sensuality of creamy musks, earthen woods, amber and the richness of tonka and vanilla.

  • Jasmine Jasmine begins with a sparkling blend of bergamot, mandarin, cassis and leafy vines combined with lusciously sweet french jasmine, exotic ylang ylang, tuberose and elegant bulgarian rose unveiling a smooth, mellow base of oakmoss, patchouli, vanilla, tonka, amber and a hint of musk.
Renée perfumes are packaged in chic white boxes tied with black grosgrain ribbon. They may be purchased online at renee.com.au. A delightful gift pack of all seven fragrances is available.